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An open letter in 2 parts to car manufacturers on how to sell cars. Part 2: on “Millenials”….
So, after having tackled the slightly thorny issue of social media, and its use (or rather misuse) by certain automotive manufacturers, there is another closely related subject I want to address. This one is really annoying, as it is pure … Continue reading →
Posted in Auto Industry
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Tagged baby-boomers, buying cars, economy, financial crisis, generation x, ibeetle, marketing, millenials, scion, young buyers
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