The Driver’s seat
Monthly Archives: September 2013
An open letter in 2 parts to car manufacturers on how to sell cars. Part 2: on “Millenials”….
Posted on September 13, 2013 by justdrivethere
So, after having tackled the slightly thorny issue of social media, and its use (or rather misuse) by certain automotive manufacturers, there is another closely related subject I want to address. This one is really annoying, as it is pure … Continue reading →
Posted in Auto Industry | Tagged baby-boomers, buying cars, economy, financial crisis, generation x, ibeetle, marketing, millenials, scion, young buyers | Leave a comment