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Monthly Archives: August 2013
Jaguar F-Type V8 S. Near perfection?
Every so often, there comes a car that simply ticks all the right boxes. It is not a supercar, but a car that is almost affordable, and you just cannot stop yourself from thinking about it. You try everything, beg, … Continue reading
Posted in Car reviews
Tagged clarkson, e-type, f-type, jaguar, lamborghini, montreal, perfection, performance pack, sound, test drive, v8
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The BMW i3: is it cool?
This week saw the unveiling of a new type of BMW, the i3. What puts this BMW apart is that it is a departure from what BMW usually stands for. You see, for almost half a century, BMW has been … Continue reading
An open letter in 2 parts to car manufacturers on how to sell cars. Part 1: Don’t solely rely on social media
So, as you may have noticed from glancing at the news, it is not all sales and happy-faces for a lot of manufacturers around the world. Sure, the big players, such as Volkswagen, BMW, Ford, Toyota or General Motors are … Continue reading
Posted in Auto Industry
Tagged advertising, brand, facebook, failure, image, jaguar, jimmy fallon, lincoln, marketing, mercedes-benz, social media, superbowl, twitter
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