Monthly Archives: October 2016

The Hire is back! Or how to make a good advert

How do you make a good advertisement for a car? GM would make you beleive they can sell you a car by showing some “real” people being excited, because their pickup has a couple more horsepower than its rival, or its … Continue reading

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Remembering Gilles Villeneuve

28 years ago, on a rainy and cold October day, I was in attendance when Gilles Villeneuve won his first F1 race. To the delight of the cheering crowd, he did it on his home course; the Circuit Île Notre-Dame, … Continue reading

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