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Category Archives: Auto Industry
An open letter in 2 parts to car manufacturers on how to sell cars. Part 1: Don’t solely rely on social media
So, as you may have noticed from glancing at the news, it is not all sales and happy-faces for a lot of manufacturers around the world. Sure, the big players, such as Volkswagen, BMW, Ford, Toyota or General Motors are … Continue reading
Posted in Auto Industry
Tagged advertising, brand, facebook, failure, image, jaguar, jimmy fallon, lincoln, marketing, mercedes-benz, social media, superbowl, twitter
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Buying an old car: Is conventional wisdom wrong?
Admit it, you have often thought about it. As modern cars become more and more perfect, and in the process boring, older classic cars tend to become more appealing. Yes you are less comfortable, going less quickly and more prone to … Continue reading
Posted in Auto Industry
Tagged 250, bmw, bubble, car, charger, classic, collapse, collection, dodge, Ferrari, financial, gto, investment, jaguar xkss, m3, value
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What if the little guy is right?
Remember city centres in the late 1800s? Yes, me neither, but based on historical data, it was pretty much a mess, in a very literal way. For example, in the city of New York, the level of pollution was so … Continue reading
The Car World is changing
Here’s an interesting fact that everyone already knows: The automotive industry is changing. Cars are becoming lighter, engines are becoming smaller and technology is taking over. However, there is another point that people tend (usually on purpose) to forget. The … Continue reading
Posted in Auto Industry
Tagged aston martin, british, china, Ford, geely, india, jaguar, land rover, mahindra, peugeot, reva, tata, toyota
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France and the luxury car
Think France, and often visions of luxury follow. Not only stuff like the Chateau de Versailles, Louis the 14th, Paris or Champagne, but also products like high end watches, fashion, expensive wines and food, luxury hotels and the French Riviera. … Continue reading
Posted in Auto Industry
Tagged bugatti, citroen, dedion-bouton, delage, delahaye, france, hispano-suiza, luxury, peugeot, pons plan, renault, simca
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