The Driver’s seat

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Author Archives: justdrivethere
France and the luxury car
Think France, and often visions of luxury follow. Not only stuff like the Chateau de Versailles, Louis the 14th, Paris or Champagne, but also products like high end watches, fashion, expensive wines and food, luxury hotels and the French Riviera. … Continue reading
Posted in Auto Industry
Tagged bugatti, citroen, dedion-bouton, delage, delahaye, france, hispano-suiza, luxury, peugeot, pons plan, renault, simca
2 Comments
Sergio Marchionne, or how not to lead a car company
Okay, so this article might be one big huge rant, but I seriously have to let out some steam. As I wrote earlier, one of the problems in the French auto industry has to do with leadership. Let me add … Continue reading
Posted in Auto Industry
Tagged alfa romeo, Chrysler, Fiat, lancia, leadership, management, marchionne, maserati, sergio, volkswagen
1 Comment
2012 Chevrolet Cruze – The rental car review
It is often a moment of great dread, sometimes likened to that split second before you pull the trigger in a game of Russian Roulette (performed with a Nerf Gun for Health and Safety reasons). The fact is this: Even … Continue reading
Driving the American way: The best way to travel?
So I have moved to Canada for now, the second biggest country in the world. It also has a population of only 33 million inhabitants, which is about half of that of France. This means it’s not a very densely … Continue reading
Posted in Philosophy of driving
Tagged american, bmw, canada, chevrolet, driving, relax, travel
2 Comments
Do consumers still aspire to performance cars?
The news hit many Audi fans last week. Audi, in all its marketing knowledge, decided there was no demand for its planned Quattro concept. What a pity, I really wanted to see it. Not only did it have the heritage … Continue reading
Posted in Philosophy of driving
Tagged audi, bmw, crosslane concept, evoque, mini, nature, performance, quattro, range rover, suv
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